Olympics
Record 15.4 Million Total Viewers Watch Paris 2024 Paralympic Games Across NBCUniversal
Olympics
Record 15.4 Million Total Viewers Watch Paris 2024 Paralympic Games Across NBCUniversal
Sep 13, 2024
Key Takeaways
Coverage on NBC Averaged Total Audience Delivery of 1.2 Million Viewers; Up 31% vs. Tokyo Paralympics in 2021
Live Weekday Coverage on USA Network Up 113% Over Comparable Tokyo Coverage
Led by Peacock, Paris 2024 Delivers 207 Million Streaming Minutes; Easily a Paralympic Games Record
Stamford, CT
NBCUniversal’s unprecedented coverage of the Paris 2024 Paralympic Games, presented by Toyota, generated numerous U.S. viewership milestones.
Reaching a Paralympic record 15.4 million total viewers across NBC, Peacock, USA Network, CNBC, and Telemundo during the 12-day event from Aug. 28-Sept. 8., including the second most-watched Paralympic Games telecast on record and the most-watched Paralympics cable telecast on record.
Paris Paralympic viewership on NBC and Peacock averaged a TAD of 1.2 million viewers, up 31% vs. Tokyo (888,000 viewers). Primetime coverage on NBC on Sunday, Sept. 1, from 7-9 p.m. ET, averaged 1.8 million viewers, according to official live + same day data from Nielsen, and digital data from Adobe Analytics, making it the second-most watched Paralympics telecast on record, peaking at 2.5 million viewers. The program included highlights of the Opening Ceremony and the first two days of competition.
From the host city to the athlete performances to the return of friends and families, Paris 2024 set a new standard of excellence and will be regarded as one of the most spectacular Paralympic Games ever.
“We knew our coverage needed to meet the moment, so we produced more hours than ever, streamed every sport on Peacock, added innovations such as Gold Zone and Multiview for the first time, and had more commentators on-site than ever before. The result was record viewership, setting a high bar for LA28 that we can’t wait to surpass yet again,” said Molly Solomon, Executive Producer & President, NBC Olympics & Paralympics Production.
Paris Paralympics live coverage on USA Network (approx. 90 hours; weekdays during the morning/afternoon) averaged 162,000 viewers, up 113% vs. the Tokyo average on NBC Sports Network (one telecast on USA Network in 2021). USA Network’s live coverage on Monday, Sept. 2, from 5 a.m.-5 p.m. ET, delivered a TAD of 222,000 viewers, making it the most-watched Paralympics cable telecast on record (since 2012).
Led by Peacock’s comprehensive coverage, Paris 2024 was the most-streamed Paralympic Games of all time, with 207 million total minutes, 11 times as many as Tokyo. By Day 2 (Aug. 29) of the Paris Paralympics, the Games had surpassed the live minutes total for the entire Tokyo Paralympics (18.6 million), with every day of Paris surpassing the previous most live streamed day (1.7 million minutes for Tokyo on Aug. 27, 2021).
